Driving Double-Digit YoY
growth in Brand Searches
Over a decade ago, TOKEN began crafting high-end bike components.
As the company expanded globally, their website didn't reflect their brand.
- Research & Strategy
- User Experience
- Web Design
Our research indicated several pain points during the customer journey, including:
- poor usability – difficult to find products
- complex navigation
- insufficient product information
- low engagement rate
So, they came to iamrobert to turn this around. To meet the demands of its rapidly growing markets worldwide, TOKEN's new site needed to engage with cyclists at multiple touchpoints and educate them and build product awareness.
Simplify, Clarify & Streamline
iamrobert built a fully responsive, multi-lingual website that improves the customer journey - from product discovery to finding a dealer - with a fast, easy to navigate experience. As users are task-oriented, we reorganized the site navigation into categories that customers could easily understand.
We designed useful category product pages that allow anyone to filter effortlessly between the different products to find one that meets their needs without having to go into a product page to compare.
Thinking mobile-first is no longer the exclusive domain of start-ups and millennials. Data shows that users are reaching for their phones, and we have worked to optimize the site for mobile.
+70% Site Traffic Increase
(Q1, 2016 vs Q1, 2020)
+182% increase in mobile traffic
+41% increase in organic traffic
+75% increase in new users
Dramatic, Measurable Results
The TOKEN site is a synergy between usability, technology, design, and marketing. Since the introduction in late 2015, the site has experienced double-digit growth, increased total time that users spend on the site, and the bounce rate is 17% less than its competitors.
Since the initial project completion, we work directly with the TOKEN team on a monthly basis, to help them strategize and achieve their new business development goals.
of internet traffic is on mobile
The new TOKEN website has delivered on many levels, in terms of design, usability and on our commercial goals. It represents the TOKEN brand and culture perfectly; it helps customers navigate our extensive range of products easily and discover our dealers around the world.
We love it, and many customers have told us they do too. Not only have we seen increased sales; we're also seeing interest grow around the world.
General Manager, TOKEN