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Elevating
Merits Health
Digital Brand

Merits Health

A Transformative Digital Strategy

Finding a Mobility Scooter should be simple. We increased organic traffic by 72% by improving user experience.

Merits Responsive Web Design (RWD)

Services

  • Research & Strategy
  • User Experience
  • Web Design
  • Development
  • SEO

Industries

  • Healthcare
  • B2C

Year

  • 2019

Visit Site

design brief icon

The Brief

Merits Health is a world leader in the development, design, manufacture and distribution of:

  • mobility scooters
  • power wheelchairs
  • manual wheelchairs
  • patient aids

The company is global, with over 500 employees and an annual turnover of over US$70 million dollars. They trust us to help transform their digital experiences in:

  • Taiwan
  • China
  • Global
Mapping a Customer Journey
icon design problem

The Problem

Search IconFinding a Mobility Scooter should be simple.

The mobility scooter industry is growing fast and is competitive. The previous website was failing to gain traction and wasn't driving traffic to its dealer network. The marketing team also struggled to update its content. How can we use the web to drive brand awareness in Taiwan?

Mobile First Design Merits Health
icon Design Solutions

The Solution

icon Design Solutions

Simplify and make the brand stand out in a noisy, complex, hyper-connected world. We partnered with the Merits Health team to create an immersive experience that responds to users across a variety of media from their desks to their phones.

Our site showed a 324% increase in organic traffic for Mobility Scooter (電動代步車), plus a 72% increase in overall traffic.

Mobile First DesignMobile-First Mindset

Taiwan consumers are now mobile-first. 60% of APAC consumers conduct pre-purchase research on smartphones. Their phones are a catalyst to research at any moment, and this often triggers a store visit. Online research is driving offline sales.

In our strategy phase, we learned that choosing a mobility scooter is a significant step in anyone's life. We addressed how we could make the buyer's journey as simple and seamless as possible. We made the journey frictionless by:

  1. making it easy to sort numerous/ large numbers of products on the category page, and this has reduced the bounce rate
  2. incorporating a fixed dealer link on each product page, and now the dealer page is the 4th most trafficked
  3. a highlighted dealer locator button in the top menu to drive offline sales

WE DELIVER
Better Mobile Experiences

Be Fast
1Fast
Be Seamless
2Seamless
Be Engaging
3Engaging

Optimize the HomepageSite Speed

Consumers have high expectations, and site speed is critical in their buying decisions. 53% of consumers abandon a mobile site that takes more than three seconds to load. Now, Google uses page speed to rank websites.

So - we incorporated technology to keep the average page within a two-second load time. This focus has resulted in a 43% increase in organic search traffic, and page views are up 76%.

icon Design Solutions

The Results

+75% Mobile Traffic Increase

+72% increase in organic traffic

+63% increase in site visits


Responsive International Web Design

User FlowInternational Versions

After launch, we rolled out international versions of the site for China and also a global English site. Guiding and supporting people through the process was key to the project's success. Merits are able to add new content by themselves.

Maximize
your Leads

Learn how to increase traffic and convert visitors.

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