Drive Student Enrollment
Guiding visitors down clear paths to information and conversion.
Services
- Research & Strategy
- Branding
- User Experience
- Web Design
- Development
- SEO
Industries
- Education
- b2C
Year
- 2018
The Brief
The Problem
School Choice Begins Here.
Not Here.
Understand The Enrollment Journey
In the discovery phase, we looked at how parents choose a school. Education is a highly-involved decision and one that requires many different touch points along the way. Parents' paths to choosing to enroll are often long and deliberate.
90% of all online experiences
begin with a search.
Research from Google shows that over 72% of education conversions take over two weeks of lead time. As the enrollment journey narrows, they begin to search by the school name.
The Solution
We created a marketing site that syncs design and content to send the right message to the target audience. The result is a beautiful, content-forward approach.
New Design for a New Era
We helped I-Shou build their visual identity using beautiful typography and playful colors and icons. We used a responsive website design for a seamless experience across every device.
Optimize the Homepage for
Mobile-First Design
Seven seconds. That's all it takes for a website visitor to decide to stay or leave your website. Our homepage design went with a simple, uncluttered design to guide prospects to the right program for them while highlighting what makes I-Shou unique.
CMS with Visual Builder
Our goal was to create a standalone and autonomous site that could easily be managed and updated by I-Shou. By building different content types, it enables them to add News, and also Events to the calendar quickly.
The Results
+60% Mobile Traffic Increase
+39% increase in organic traffic
+36% increase in site visits
Increased Student Applications
In its first year, the website handled over 180 applications ($90,000,000ntd in value) from around the world. For a school with approximately 750 pupils, this represents a quarter of the new student body. We are working with I-Shou monthly to help them win at the new education decision journey.