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Crafting the
School Experience

I-Shou International School

Drive Student Enrollment

Guiding visitors down clear paths to information and conversion. 

I-Shou Responsive Web Design (RWD)

Services

  • Research & Strategy
  • Branding
  • User Experience
  • Web Design
  • Development
  • SEO

Industries

  • Education
  • b2C

Year

  • 2018

Visit Site

design brief icon

The Brief

I-Shou is a private, co-education institution with a global outlook for early learning, primary and high school students. Located in Kaohsiung, it offers bilingual education for national and international students.

We had three core audiences to design for:

  • Existing Families
  • Prospective Families
  • Expat Teaching Careers

The primary purpose of the revamp was to drive new student enrollment. iamrobert developed a complete digital strategy, defining the site architecture, user experience, and content structure that ensures visitors have a compelling experience.

Mobile First Design = Content First
icon design problem

The Problem

The school enrollment decision journey has shifted to digital -- and I-Shou hadn't.

The old website couldn't track visitors, worked only on desktop, was challenging to update, and was out-of-date. The site needed a way to nurture leads and to shift enrollment applications online.

To simplify its enrollment process and adapt to parents' growing mobile usage, I-Shou needed to completely overhaul its site design. We saw the marketing website as an opportunity to tell their brand's story and showcase what makes them unique.

Mobile First Design I-Shou
Mobile Phone Influences School Choice

School Choice Begins Here.

Mobile Phone Influences School Choice

Not Here.

01

Understand The Enrollment Journey

In the discovery phase, we looked at how parents choose a school. Education is a highly-involved decision and one that requires many different touch points along the way. Parents' paths to choosing to enroll are often long and deliberate.

02

90% of all online experiences
begin with a search.

Research from Google shows that over 72% of education conversions take over two weeks of lead time. As the enrollment journey narrows, they begin to search by the school name.

icon Design Solutions

The Solution

icon Design Solutions

We created a marketing site that syncs design and content to send the right message to the target audience. The result is a beautiful, content-forward approach.

Optimize the HomepageNew Design for a New Era

We helped I-Shou build their visual identity using beautiful typography and playful colors and icons. We used a responsive website design for a seamless experience across every device.

I-shou Branding + Graphic Design

Optimize the HomepageOptimize the Homepage for
Mobile-First Design

Seven seconds. That's all it takes for a website visitor to decide to stay or leave your website. Our homepage design went with a simple, uncluttered design to guide prospects to the right program for them while highlighting what makes I-Shou unique.

Custom Joomla CMS

CMSCMS with Visual Builder

Our goal was to create a standalone and autonomous site that could easily be managed and updated by I-Shou. By building different content types, it enables them to add News, and also Events to the calendar quickly.

icon Design Solutions

The Results

+60% Mobile Traffic Increase

+39% increase in organic traffic

+36% increase in site visits


Responsive Web Design

Hit Marketing TargetsIncreased Student Applications

In its first year, the website handled over 180 applications ($90,000,000ntd in value) from around the world. For a school with approximately 750 pupils, this represents a quarter of the new student body. We are working with I-Shou monthly to help them win at the new education decision journey.

Maximize your Leads

Learn how to increase traffic and convert visitors.

Assess my Site

In our first year, our website enrollment has gone from 0 to 185 applications, and the number of general enquiries is also much higher than the previous website. The site has become an integral part of our marketing strategy.

Bradley Higgins
Director of Educational Technology,
I-Shou International School

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Company ID: 54606770