Nothing is more certain than change.
Change influences both new and established businesses. For brands to survive and prosper, they need to be able to flex and adapt, yet remain true to who they are and why they matter. We help our clients harness change, and design brands that inspire.
In a crowded marketplace, a strong brand stands out. People fall in love with brands, trust in them and believe in their primacy. A brand's success depends on perception. Branding seizes every opportunity to illustrate why people should choose your brand. Branding fuels recognition, amplifies differentiation and makes big ideas accessible. Branding is what connects a company to its community- and keeps it connected.
Brand identity is so much more than it once was. From print to packaging to interactive the communications landscape is multi-dimensional now; so, your approach to identity should be, too. Brand identity requires business acumen and forward-looking design approach. Every touchpoint is a chance to deliver on your brand promise. We create stunning identities that are flexible, intelligent and enhance your brand’s perception.
We focus on helping brands simplify and clarify who they are and what they stand for. We translate potential into real-world experiences.
At iamrobert, we'll help you take the first step - or overcome the latest hurdle.
What We Do
Logo & Identity Design
It's not just a logo - it's the story you tell your customers, your business partners, and your employees. We’ll do the research, identify your market niche and help you engage your target audience.
In a communication landscape that is digitally-led, brands that use flexible systems resonate. From favicons to websites to billboards our comprehensive, versatile identity system will become the hero.
Coherence is the quality that holds all the vital elements together, so it feels seamless. We design coherent and cohesive systems to build trust, foster loyalty and delight your customers.
Corporate Identity Systems (CIS)
Coherency and consistency drive the power and integrity of a brand. By creating a logo and design application that provides coherence and consistency across all types of media, we ensure that you can apply your brand assets correctly and consistently.
Marketing & Brand Collateral
How do your customers engage with your brand? Through tradeshows? Print? Social media? We can amplify your reach by translating your brand into an infinite array of print and digital campaigns. We can plan, write and design almost any aspect of your marketing mix. We help you be authentic and entice consumers on a multitude of touchpoints.
Our Brand Identity Process
Research & Discovery
Our aim is to understand the business and understand your customers. We conduct research and analysis to get an in-depth understanding of the audience and the challenges you face in the future.
Our goal is to discern the "why" of your brand and where it's heading. We'll work with you to identify your goals and challenges.
- Brand Strategy Workshop
- Competitor Research
- Brand Audit
With alignment on goals, we design for you a logo and brand identity that convey your core truth.
Using an iterative process over 3 – 4 rounds with 3 - 5 strong concepts, we refine down to a single winning message. After each round, we receive your team's input and collaborate closely on those ideas.
- Brand Identity
- Corporate Identity (Logo, Colors, Typography & Brand Guidelines)
We can apply your new brand to existing or new sales and marketing materials. We unify your brand’s selling points and image across a broad spectrum of media. Some of those touchpoints could include:
- Business Cards
- Sales & Marketing Material
- Social Media Pages
- Signage and more
We can be your on-demand creative partners to maintain coherence at every touchpoint. Our team can produce striking branded collateral (digital + print) to strengthen your message. Some clients have us on a monthly retainer to ensure innovation with coherency in:
- Marketing Materials
- Graphic Design
- Web Design + Development